The worst client in the world is yourself. When I take on personal projects, this website for example, I find myself to be the worst client. I’m not easy to impress.
I would like to design a logo for this website. I have no idea what I want. When I find something that I think might work, I’ll love it for a week or two and then discover another approach that I fall in love with. That’s when you know you haven’t found the right approach yet.
Working for yourself, when you are the client, is the hardest job in the world. Deadliest Catch has nothing on me; I even ride on a steel horse.
I will share my workflow and the thought process behind each idea.